Meta Boosts WhatsApp Business with Voice Calls and AI

Meta is enhancing WhatsApp Business with new features, including voice calling and explorations into AI-powered product recommendations. These updates aim to provide businesses with more effective tools to connect with customers and drive sales. Let’s dive into the details of these exciting advancements.

Voice Calling for WhatsApp Business

Meta is rolling out voice calling for WhatsApp Business, which allows businesses to engage in direct conversations with their customers. This feature enables:

• Real-time Support: Businesses can now offer immediate assistance and resolve customer queries efficiently via voice calls.
• Personalized Interactions: Voice calls facilitate a more personal connection, enhancing customer relationships.
• Improved Communication: Complex issues can be discussed and resolved more easily through voice conversations compared to text-based messaging.

AI-Powered Product Recommendations

Meta is also exploring the use of AI to power product recommendations within WhatsApp Business. AI can analyze customer data and behavior to suggest relevant products, which can lead to increased sales and customer satisfaction. This initiative involves:

• Data Analysis: AI algorithms analyze customer purchase history, browsing behavior, and preferences.
• Personalized Suggestions: Based on the analysis, businesses can offer personalized product recommendations tailored to each customer.
• Enhanced Customer Experience: By providing relevant suggestions, businesses can improve the overall shopping experience and encourage repeat purchases.