TikTok Refreshes Guidelines: What’s New for Creators?
TikTok recently updated its community guidelines. The changes, though subtle, significantly affect creators, especially those using LIVE content or AI-generated material. Specifically let’s dive into the key updates and explore what they mean for you.
Audience Interaction Rules
Overall these updates are part of TikTok‘s ongoing efforts to create a safer and more transparent platform for its community. For instance,for more detailed information, you can refer to TikTok’s official safety guide:
- Enhanced Moderation Tools: TikTok is rolling out improved moderation tools, empowering LIVE creators to manage their streams more effectively. This includes better filtering options and clearer reporting mechanisms.
- Updated Content Policies: The updated guidelines provide clearer definitions of prohibited content during LIVE streams, particularly concerning harmful or misleading information.
- Age Restrictions: TikTok is reinforcing age restrictions for certain LIVE content ensuring that younger users are not exposed to inappropriate material.
New Rules for AI-Generated Content
In-App Educational Resources TikTok is releasing educational materials to help users understand how to use AI labels effectively. These resources aim to empower creators and viewers to identify and evaluate the authenticity of content. Newsroom TikTok
Automatic Labeling TikTok has partnered with the Coalition for Content Provenance and Authenticity C2PA to implement Content Credentials technology. This allows the platform to automatically label AIGC uploaded from external sources providing viewers with metadata about the content’s origin and authenticity.
- Disclosure Requirements: TikTok now requires creators to clearly disclose when they use AI to generate content. This helps viewers distinguish between authentic and synthetic material.
- Deepfake Policies: The guidelines include stricter policies regarding deepfakes prohibiting the creation and distribution of deceptive or harmful deepfake videos.
Other Notable Updates
Besides LIVE and AI content TikTok has implemented several other notable changes to its guidelines:
- Combating Misinformation: TikTok continues its efforts to combat the spread of misinformation, working with fact-checking organizations to identify and label false or misleading content.
- Promoting Safety and Well-being: The updated guidelines emphasize the importance of promoting safety and well-being on the platform addressing issues such as bullying harassment and self-harm.
- Intellectual Property Rights: TikTok is reinforcing its policies regarding intellectual property rights protecting creators from copyright infringement and content theft.
