TechCrunch Mobility: Tesla’s Robotaxi Trademark Rejected

This week in TechCrunch Mobility, we’re covering Tesla’s failed attempt to trademark ‘Robotaxi,’ a co-founder’s departure from Aurora, and the impact of tariffs on the industry.

Tesla’s ‘Robotaxi’ Trademark Bid Rejected

Tesla’s efforts to secure the trademark for ‘Robotaxi’ have hit a roadblock. The U.S. Patent and Trademark Office denied the application. The rejection raises questions about Tesla’s future branding strategy for its autonomous vehicle initiatives.

Aurora Loses Key Co-Founder

Aurora, a prominent player in the autonomous driving technology space, has experienced a significant change in its leadership. One of its co-founders has left the company. This departure introduces uncertainty about Aurora’s strategic direction and technological advancements.

Tariffs Take a Toll on Mobility

The mobility sector is beginning to feel the sting of tariffs. Recent trade policies are impacting supply chains, manufacturing costs, and overall market dynamics. Companies are now grappling with increased expenses and potential disruptions to their operations.