Unity King

Gaming and Technology Blog

Tag: Threads app

  • Threads Tests Long-Form Text Sharing Feature

    Threads Tests Long-Form Text Sharing Feature

    Threads Explores Longer Posts

    Threads is experimenting with a new feature that enables users to share long-form text directly on the platform. This marks a significant shift for the platform, traditionally known for its shorter, more concise updates.

    What This Means for Threads Users

    The ability to post longer content opens up several exciting possibilities for Threads users:

    • Deeper discussions and more comprehensive storytelling.
    • Sharing detailed thoughts and perspectives without needing external links.
    • Creating content that resembles blog posts directly within the Threads ecosystem.

    How the Test Works

    Threads is rolling out this feature to a limited group of users to gather feedback and assess its impact on the platform’s overall user experience. We anticipate further updates as the testing progresses.

  • Threads App Surpasses 400 Million Users Growth

    Threads App Surpasses 400 Million Users Growth

    Threads Reaches New Milestone: 400 Million Monthly Users

    Meta‘s Threads app has achieved a significant milestone, now boasting over 400 million monthly active users. This demonstrates substantial growth and engagement on the platform solidifying its position in the competitive social media landscape.

    Key Highlights

    • Threads’ user base has expanded significantly reaching 400 million monthly active users.
    • The platform continues to evolve introducing new features and updates to enhance user experience.
    • Meta invests heavily in the growth and development of Threads.

    Growth and User Engagement

    • Rapid User Acquisition: Threads achieved over 100 million sign-ups within the first week of its launch with 10 million sign-ups occurring in less than 7 hours.
    • Daily Active Users: As of June 2025 Threads recorded 115.1 million daily active users on iOS and Android reflecting a 127.8% year-over-year growth. WeRSM

    Seamless Instagram Integration

    Threads leverages its integration with Instagram to facilitate easy account creation and user onboarding. Specifically users can sign up using their Instagram credentials automatically following their existing contacts. This process streamlines adoption significantly.

    Continuous Feature Enhancements

    Direct Messaging Threads has rolled out a direct messaging feature in select markets allowing users to communicate privately within the app. Additionally Expanded Content Sharing lets users share posts up to 500 characters long including links photos and videos up to 5 minutes in length. Furthermore a Web Experience has been introduced enabling users to post view feeds and interact with content across devices.

    Future Outlook

    • Custom feeds are now accessible at the top of the web page mirroring the mobile experience.
    • Users can access liked and saved posts through the main menu icon.
    • A new column icon allows for easier customization of the display.
    • Posts can be copied as images for sharing on other platforms.
    • A floating composer button enables quick posting while scrolling.
    • Testing is underway for uploading follow lists from other apps starting with X formerly Twitter to facilitate audience growth.

    Messaging and Highlighted Perspectives

    Threads has introduced direct messaging within the app allowing users to continue conversations privately. Additionally the Threads highlighter emphasizes trending conversations and perspectives enhancing content discovery.

    Personalization and Control

    • Add up to ten topics to their bio showcasing interests and communities.
    • Limit replies and quote posts to followers reducing unwanted interactions.
    • Set custom feeds as the default view maintaining preferred content streams.
    • Enjoy an improved video player with enhanced navigation controls.

    Support for Creators and Businesses

    Meta has rolled out tools to assist creators and businesses in managing their presence on Threads. For instance performance tracking features show how many people have viewed links shared in posts and bios. Additionally insights provide analytics on post performance including views replies reposts and follower demographics. Moreover multiple drafts and scheduling features are available to streamline content planning. Finally the ability to add up to five links in bios facilitates sharing of personal content and merchandise.

  • Threads App Usage Nears X (Twitter) Daily User Count

    Threads App Usage Nears X (Twitter) Daily User Count

    Threads Catching Up to X’s Daily App Users

    Recent data indicates that Threads is quickly closing the gap with X (formerly Twitter) in terms of daily app users. This shift highlights the evolving landscape of social media and the potential for new platforms to challenge established giants.

    Growing Popularity of Threads

    Threads, since its launch, has seen a surge in popularity. Several factors contribute to this growth:

    • Integration with Instagram: Threads benefits from seamless integration with Instagram, allowing users to easily sign up and connect with their existing network.
    • Focus on Close Connections: The app emphasizes sharing updates with a smaller, more intimate circle of friends.
    • User-Friendly Interface: Threads boasts a clean and intuitive design, making it accessible to a broad audience.

    X’s Response and Strategy

    X (Twitter) is undoubtedly aware of the competition from Threads. To maintain its user base, X has implemented several strategies:

    • Introducing New Features: X continues to roll out new features and updates to enhance user engagement.
    • Focusing on Real-Time News and Events: X remains a primary source for breaking news and live events, a niche that Threads has yet to fully penetrate.
    • Content Creator Incentives: X might be exploring options to better support and retain content creators who drive engagement on the platform.

    Data Analysis and Trends

    Analyzing user data helps to understand the evolving trends in social media usage. Key observations include:

    • User Migration: A segment of users is migrating from X to Threads, seeking a different social media experience.
    • Engagement Levels: Monitoring engagement levels on both platforms reveals user preferences and satisfaction.
    • Demographic Shifts: Understanding the demographics of users on each platform provides insights into their respective audiences.
  • Threads Ditches Instagram With New DM Inbox

    Threads Ditches Instagram With New DM Inbox

    Threads Gains Independence with Dedicated DM Inbox

    Threads is stepping out of Instagram’s shadow. Meta recently launched a dedicated Direct Message (DM) inbox for Threads, signaling a move towards greater autonomy. This update lets users manage their messages directly within the Threads app, reducing reliance on Instagram.

    Why the Change?

    Previously, Threads users had to switch to Instagram to send private messages. That felt clunky. However, now Threads finally offers a native DM inbox. Importantly, it lives within Threads itself and improves user workflow 

    Why This Matters

    First, users no longer need to leave the app. Instead, they can send messages directly via the envelope icon at the bottom toolbar theverge.com. So, communication stays in one place.

    Moreover, this marks a move toward independence from Instagram. Consequently, Threads starts to establish its own identity and stand out 

    DM Features & Limitations

    • It supports one‑on‑one DMs between followers or mutual Instagram followers aged 18
    • You can use preset emoji reactions, report spam, and mute chats 
    • It lacks encryption—they’re not end‑to‑end secure
    • Later updates will enable group chats, message controls, and request folders

    A Step Toward Standalone Status

    Threads has now surpassed 350 million monthly users Therefore, adding native DMs strengthens engagement. Plus, it helps the app feel more complete. Consequently, Threads becomes a direct competitor to X and Bluesky

    What’s Next?

    Expect full global rollout soon. In future updates, we’ll see:

    Possibly encryption down the road 

    Group messaging

    Spam filters

    “Who can message you” settings

    Expansion beyond follower‑only DMs

    What’s New in Threads’ DM Inbox?

    • Dedicated Inbox: A separate space for all Threads-related messages.
    • Improved Efficiency: Manage conversations without switching between apps.
    • Enhanced User Experience: A more seamless and intuitive messaging experience within Threads.

    The Bigger Picture: Threads’ Evolution

    This isn’t the first step Threads has taken to differentiate itself. Meta is actively developing new features exclusive to Threads, aiming to attract users seeking a distinct social media experience. With its own DM inbox, Threads carves out its unique space in the social media landscape.

  • Threads App Experiencing Echo Chamber Glitch

    Threads App Experiencing Echo Chamber Glitch

    Threads App Plagued by Echo Chamber Glitch

    Users are reporting a peculiar problem within the Threads app: a glitch is transforming the platform into a literal echo chamber. This issue significantly impacts user experience, creating repetitive content streams and hindering genuine interaction.

    The Nature of the Glitch

    The glitch causes users’ feeds to display the same posts repeatedly, effectively drowning out new content and diverse perspectives. Imagine scrolling through your feed and seeing the same handful of updates over and over again! This severely limits exposure to fresh ideas and conversations. It is like a broken record, repeating the same information endlessly and potentially hindering discovery on the platform. This problem has been reported by several users across different regions.

    Impact on User Experience

    This echo chamber effect has several negative consequences:

    • Reduced Content Discovery: Users miss out on new and relevant posts due to the repetitive nature of the feed.
    • Limited Engagement: The lack of fresh content discourages users from actively participating in discussions.
    • Frustration and Disappointment: Constant repetition leads to a negative user experience, potentially driving users away from the platform.

    Possible Causes

    While the exact cause remains unclear, several factors could be contributing to this glitch:

    • Server-Side Issues: Problems with Threads’ servers could be causing content to be cached and repeatedly served to users.
    • Algorithm Flaws: The app’s algorithm, designed to personalize feeds, might be malfunctioning and prioritizing certain posts over others.
    • Caching Problems: Issues with the app’s caching mechanism on individual devices could be contributing to the problem.
  • Threads Adds Spoiler Text Feature, Meta Confirms

    Threads Adds Spoiler Text Feature, Meta Confirms

    Threads Testing Spoiler Text: Meta’s Announcement

    Meta’s Threads is currently experimenting with a spoiler text feature, according to a recent announcement from Meta. This update aims to give users more control over what content they see and when they see it, enhancing the overall user experience on the platform.

    What is Spoiler Text?

    Spoiler text allows users to hide parts of their messages behind a warning. Recipients must actively reveal the hidden text, providing a layer of protection against unwanted spoilers. The feature appears to be designed for discussing movies, TV shows, and games without ruining the experience for others.

    How the Spoiler Feature Works

    While official details on the exact implementation are still emerging, the core functionality involves:

    • Writing a message as usual.
    • Selecting the portion of text you want to hide.
    • Applying a “spoiler” tag or formatting to obscure the selected text.
    • Recipients see a blurred or masked version of the text.
    • Recipients can tap or click to reveal the hidden content.

    Why Implement Spoiler Text?

    The introduction of spoiler text addresses a common concern among social media users: the accidental exposure to spoilers. By giving users the ability to control when they see potentially sensitive information, Threads aims to foster a more considerate and enjoyable community experience. This feature aligns with Meta’s broader goals of creating user-friendly platforms that prioritize user experience.

    Impact on Threads Users

    The spoiler text feature will likely be well-received by users who actively participate in online discussions about entertainment and other spoiler-sensitive topics. This addition should make Threads a safer and more enjoyable place for sharing thoughts and opinions without fear of inadvertently spoiling someone else’s experience. This feature demonstrates Meta’s commitment to listening to user feedback and improving the platform accordingly.