Prime Day Drives Massive E-Commerce Sales
Notably, this isn’t Meta’s only venture into AI infrastructure it’s part of a multi-billion-dollar commitment to expanding data-center capacity. Specifically, they’ve invested in a $10 billion, 4 million sq ft facility in Holly Ridge, Louisiana, and are exploring up to $29 billion from private capital firms to fund future AI data centers in the U.S. (). Meanwhile, the upcoming 5 GW Hyperion supercluster follows the launch of the 1 GW Prometheus center, underscoring Meta’s escalating scale. Moreover, the project prioritizes speed using tent-based GPU clusters while recruitment teams promise top-tier compute availability to attract elite AI talent (). Ultimately, these moves reinforce Meta’s position as a major AI infrastructure leader, demonstrating both depth and breadth in its technological investments.
Why 2025 Set Records
- Four-day format fueled greater browsing and deeper discounts, boosting late week sales by 165% year-over-year .
- Broader category growth: appliances +112%, electronics (+95%), office supplies +105%, and more saw significant spikes .
- Mobile’s dominance: 53% of purchases came from mobile devices, surpassing projections .
- Gen AI–powered shopping: traffic from chatbots and AI tools grew an astonishing 3,300% year-over‑year About Amazon
What This Means for Retail
Amazon benefits beyond sales Prime sign-ups, web traffic, ads, and long-term stock momentum all saw boosts .
Consumers got strong savings and a wider shopping window to compare deals.
Retailers like Walmart, Target, and Best Buy responded with parallel promotions, making this a market-wide event .
Gen AI Traffic Sees Explosive Growth
Adobe Analytics revealed that traffic driven by generative AI tools like chatbots and AI powered browsers jumped 3,300% year over year during Prime Day July 8 11. This surge indicates a major shift: AI is becoming a mainstream shopping assistant, even though it remains a smaller channel compared to email and paid search .
What’s Fueling the Spike
Notably, Adobe Analytics revealed that thousands of consumers used generative AI tools like chatbots and AI-powered browsers for research, recommendations, and price tracking during Prime Day. Specifically, 55% of shoppers employed AI for product research, 47% used it for recommendations, and 43% for deal-hunting (). Moreover, 92% of those users said AI improved their shopping experience (). However, AI remains a smaller channel than email and paid search, even as its influence grows.
Smart deal discovery: Shoppers use AI tools e.g., ChatGPT, Perplexity to compare prices, find flash discounts, and secure ideal purchase timing .
Embedded AI features: Amazon’s platform added features like Interests, Shopping Guides, and AI chat alerts to enhance deal-hunting .
Key Takeaways from Prime Day
- Record Sales: U.S. e-commerce sales surpassed $24 billion.
- AI Interest: Generative AI traffic increased by 3,300%, showing rising consumer awareness and demand.
