Substack Writers Gain New iOS Subscription Option

Substack now allows writers to direct their US-based readers to web-based subscriptions, often providing a more affordable alternative, directly within the iOS app.

Web Subscriptions on iOS

Substack creators can now guide their audience toward web subscriptions. This shift provides a workaround to Apple’s in-app purchase system, which typically takes a percentage of subscription revenue. Directing users to the web allows writers to offer subscriptions, frequently at a lower cost, circumventing those fees.

Benefits for Writers

• Increased Revenue: By avoiding Apple’s fees, writers retain a larger portion of their earnings.
• Pricing Flexibility: Writers can set more competitive prices for their subscriptions.
• Direct Relationship: Fosters a more direct connection with their subscribers outside the walled garden of the App Store.

How it Works

Substack integrates a seamless way for readers to subscribe via the web. When a reader clicks a subscription link within the iOS app, they are redirected to a Substack-hosted page where they can complete their purchase.

Impact on Readers

• Lower Prices: Readers can often access the same content for less money.
• Simplified Subscription Management: Manage subscriptions directly through Substack’s website.