African E-commerce Startup Sabi Pivots After Funding Round

African e-commerce startup Sabi recently raised $38 million in fresh funding. Following this major investment, the company has laid off 20% of its workforce.

Now, Sabi is shifting its strategy toward traceable exports, aiming to expand its presence in international markets. This pivot reflects a broader trend of African startups adapting to global demand and scaling beyond local operations.

More details available here: Sabi’s Export Strategy After $38M Raise – TechCrunch (insert actual link)

Strategic Shift to Traceable Exports

Sabi is now pivoting its business model to concentrate on traceable exports. This decision came after the company assessed its operations and market opportunities. Sabi aims to leverage its platform to facilitate the export of goods from Africa, ensuring transparency and traceability throughout the supply chain.

Details on the Layoffs

As part of this strategic shift, Sabi has unfortunately had to reduce its staff by 20%. This decision impacts various departments within the company. While layoffs are always difficult, Sabi leadership emphasizes this move is necessary to align the company’s resources with its new strategic direction. Resources were not fully leveraged to bring in revenue leading to difficult decision-making.

Sabi‘s Focus Moving Forward

The company is concentrating its efforts on building a robust platform for traceable exports. This includes investing in technology and infrastructure to support the movement of goods across borders. Sabi aims to empower African businesses by providing them with access to global markets.

Implications for the African E-commerce Landscape

Sabi‘s pivot reflects the evolving nature of the African e-commerce market. As companies mature, they often need to refine their strategies to achieve sustainable growth and profitability. Sabi‘s focus on traceable exports could potentially set a new trend in the industry, as other players explore opportunities in cross-border trade.

The evolving needs of the continent have been changing and Sabi‘s business is shifting to meet those needs.