Datadog Acquires Eppo for Enhanced Feature Flagging

Datadog, the monitoring and security platform for cloud applications, has recently acquired Eppo, a feature flagging and experimentation platform. This acquisition aims to enhance Datadog’s existing capabilities, offering users a more comprehensive solution for managing and optimizing their software releases.

Why Eppo?

Eppo provides a robust platform for A/B testing and feature management, allowing development teams to roll out new features with controlled exposure and gather data-driven insights. By integrating Eppo’s technology, Datadog seeks to offer a unified solution that combines monitoring, security, and feature experimentation.

Key Benefits of the Acquisition

• Enhanced Feature Management: Gain better control over feature releases with advanced flagging capabilities.
• Improved Experimentation: Conduct more sophisticated A/B tests to optimize user experiences and application performance.
• Unified Platform: Consolidate monitoring, security, and experimentation tools into a single, integrated environment.

Datadog’s Perspective

According to Datadog, this acquisition aligns with their commitment to providing developers and operations teams with the tools they need to build and run modern applications effectively. Integrating Eppo’s feature flagging and experimentation capabilities into Datadog’s platform will empower users to make data-driven decisions and continuously improve their software.