Threads Reaches New Milestone: 400 Million Monthly Users

Meta‘s Threads app has achieved a significant milestone, now boasting over 400 million monthly active users. This demonstrates substantial growth and engagement on the platform solidifying its position in the competitive social media landscape.

Key Highlights

• Threads’ user base has expanded significantly reaching 400 million monthly active users.
• The platform continues to evolve introducing new features and updates to enhance user experience.
• Meta invests heavily in the growth and development of Threads.

Growth and User Engagement

• Rapid User Acquisition: Threads achieved over 100 million sign-ups within the first week of its launch with 10 million sign-ups occurring in less than 7 hours.
• Daily Active Users: As of June 2025 Threads recorded 115.1 million daily active users on iOS and Android reflecting a 127.8% year-over-year growth. WeRSM

Seamless Instagram Integration

Threads leverages its integration with Instagram to facilitate easy account creation and user onboarding. Specifically users can sign up using their Instagram credentials automatically following their existing contacts. This process streamlines adoption significantly.

Continuous Feature Enhancements

Direct Messaging Threads has rolled out a direct messaging feature in select markets allowing users to communicate privately within the app. Additionally Expanded Content Sharing lets users share posts up to 500 characters long including links photos and videos up to 5 minutes in length. Furthermore a Web Experience has been introduced enabling users to post view feeds and interact with content across devices.

Future Outlook

• Custom feeds are now accessible at the top of the web page mirroring the mobile experience.
• Users can access liked and saved posts through the main menu icon.
• A new column icon allows for easier customization of the display.
• Posts can be copied as images for sharing on other platforms.
• A floating composer button enables quick posting while scrolling.
• Testing is underway for uploading follow lists from other apps starting with X formerly Twitter to facilitate audience growth.

Messaging and Highlighted Perspectives

Threads has introduced direct messaging within the app allowing users to continue conversations privately. Additionally the Threads highlighter emphasizes trending conversations and perspectives enhancing content discovery.

Personalization and Control

• Add up to ten topics to their bio showcasing interests and communities.
• Limit replies and quote posts to followers reducing unwanted interactions.
• Set custom feeds as the default view maintaining preferred content streams.
• Enjoy an improved video player with enhanced navigation controls.

Support for Creators and Businesses

Meta has rolled out tools to assist creators and businesses in managing their presence on Threads. For instance performance tracking features show how many people have viewed links shared in posts and bios. Additionally insights provide analytics on post performance including views replies reposts and follower demographics. Moreover multiple drafts and scheduling features are available to streamline content planning. Finally the ability to add up to five links in bios facilitates sharing of personal content and merchandise.