Substack Enhances Livestreaming with New Video Features
Substack has boosted its livestreaming tools as part of a push into video content
Moreover, creators on iOS can now clip their live videos and share them right on Notes. Substack even provides real-time performance stats to highlight top moments .
Furthermore, Substack enables content creators to auto-upload top clips to YouTube Shorts, provided they link their YouTube accounts .
Additionally, the platform generates promotional assets—banners, thumbnails, and more—when publishers schedule a livestream. This makes it easier to boost event visibility .
Plus, creators can now invite guests via email or SMS, even if guests don’t have a Substack account yet .
Lastly, Substack plans to roll these same features out on Android, ensuring cross-platform access soon .
Livestreaming Updates
While specific details about the updates remain scarce, Substack signals a commitment to making livestreaming more accessible and feature-rich. First, it now lets creators share highlight clips directly to Notes and other platforms, giving publishers more reach and promotion control substack.com
Next, creators receive real-time performance metrics during streams—helping them spot key moments worth saving or sharing .
Moreover, Substack auto-generates promotional assets when you schedule a livestream, simplifying outreach on social platforms .
Additionally, guest invites now work via email or SMS—ensuring followers don’t miss out, even if they aren’t on Substack .
Finally, Substack rolled out these tools first on iOS, with Android support arriving shortly—showing a phased, user-friendly rollout:
- Improved Video Quality: Higher resolution support and optimized streaming for various internet speeds.
- Enhanced Interactivity: New features for audience participation, such as polls, Q&A sessions, and live reactions.
- Better Moderation Tools: Robust moderation features to manage chat and ensure a positive community environment.
- Integration with Substack Features: Seamless integration with existing Substack tools like newsletters and subscription management.
Increasing Video Push
Substack’s emphasis on livestreaming aligns with the broader trend of video becoming a dominant content format. By investing in video tools, Substack aims to:
- Attract New Creators: Offer a compelling platform for video creators seeking to build a direct relationship with their audience.
- Retain Existing Users: Provide additional ways for writers to connect with their subscribers and grow their communities.
- Expand Revenue Opportunities: Enable creators to monetize their video content through subscriptions and other means.
